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Until the first decades of the 19th century, Christmas was neither a domestic holiday nor a commercial one, but by the end of the century, it would become both. In cities like New York and Philadelphia, the “misrule” of Christmas mobs had become so widespread that it threatened civic life. Even today, rioters, looters, mobs burning cars and buildings, protesters laying down in the subways, in the middle of expressways and on the floors of shopping malls, throwing glass bombs, bricks, shootings—reminiscent of anything? Just as yester year, members of the emerging urban proletariat no longer confined their seasonal revels and discontent for law-and –order and society to their own neighborhoods. Like today, the wealthy hired guards to protect their property. Shopkeepers boarded up their windows and barred their doors from invaders wishing to loot and do damage. Innocent pedestrians, business owners and law-abiding and law enforcing people were and are at risk. Much of the public went indoors and clung to their weapons, many buying some and others just plain frantic with fear hiding in their homes. Ring any bells? And, no, I’m not talking about sidewalk Santa’s. Lacking anything like the sanctioned religious festivals of yesteryear Catholic Europe, Protestant America invented one—a Christmas holiday. Stories were created from traditions of Dutch families gathering in the Netherlands that featured friends and family at home peacefully eating and drinking together, playing games and giving little tokens to one another. But this wasn’t enough—Christmas needed something more substantial—yes, a myth!
Hey! Enter Santa Claus and Ole’ St. Nick. In 1822 Clement Clarke Moore wrote in his poem, “A visit From St. Nicholas,” who gave presents and gave an American presence a nonthreatening figure, a night-visitor, a jolly fellow giving children gifts, whom all the classes could welcome. Moore helped create the contemporary Santa. Thanks Clement Moore, you’ve cost me thousands and some millions—but, it’s also made millions even billions for some people and businesses. Christmas is big business. On Moore’s behalf, I must defend his noble cause and intentions though, for the object of his largess were innocent little children.
It wasn’t long, within five years. Moore’s poem became a Christmas staple and newspaper editorials began to speak of Christmas as a “festival sacred to domestic enjoyments.” Merrymaking and public drinking continued-as it does today—the “real Christmas” was gradually identified with rituals that centered on children and took place in the quiet of the homes..We seem to have lost that part. There was also a “loosing of the purse strings” of parents in December. If Christmas was going to be a time for gift-giving, these gifts had to be purchased. By mid-century, Santa Claus was a common figure in stories and advertisements. Enter Christmas cards, Christmas movies, Christmas songs, the list is endless. And here was the greatest transformation—the commercialization of Christmas was behind a most tender parental emotional moment to please little children. Some would say it was a “Miracle on 34th Street” others would argue “It’s A Wonderful Life”. Some still say “Happy Birthday Jesus.” What say you?
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